In the modern world, social media has become a vital part of human life. Whether it is about connecting people to different parts of the world or making a company’s products and services known to potential customers across the globe, social media is the most useful and cost-effective tool. To stay ahead in a ruthlessly competitive business world, big as well as small businesses have adopted computer-mediated technologies and started using them in the most effective manner. Social media consists of various types of websites or platforms where users can share their thoughts and information. Promoting an organization’s products or services on these social sites is known as Social Media Marketing.

In a long list of product-promoting services, social media marketing is getting the most attention and becoming more and more famous among businesses. Today, it has become a powerful technique to promote businesses of all sizes.

Through social media websites, users can directly connect with a brand. These platforms not just give an opportunity to a brand to tell people about its products but also allow them to run advertisement campaigns and track their progress. In addition to implementing ad campaigns, social media marketing also includes managing them and directly connecting to potential customers. For example, a company can plan various types of brand activities, like event planning, photo sharing, product description and others, on Facebook. On the other side, the micro-blogging website, Twitter, can be used to make people aware of new updates related to a company or its products. Some other famous social media platforms are: Instagram, LinkedIn, Pinterest and YouTube.

Social Media Usage Statistic

To make a social media marketing strategy work, it is necessary for a company to reach the right audience, and it has to be done consistently. To do so, there is a need for various types of social media marketing strategies and experienced strategists who know the correct way to find and reach the right people. They handle a company’s social media accounts and pages in a manner that the best of a product could be shown to the public. It includes several things, like telling true things about the company, its bio, and logo and linking an account to other social media accounts of the company. There are two different ways to use social media as an effective marketing method:

Most Popular Social Media Platforms 2017 A report by Statista shows Mark Zuckerberg’s Facebook continues to rule the chart of most popular social networks this year too with more than 1,870 million active users across the world. Facebook is currently holding around one-fifth of the market share. After Facebook, WhatsApp is with around 1,000 million active users. The third place is grabbed by Facebook Messenger. The list includes other platforms too, like QQ, WeChat, QZone, Instagram, Tumblr, Twitter, Baidu Tieba, Snapchat, Skype, Sina Weibo, Viber, Line, Pinterest, yy, LinkedIn, BBM, Telegram, and various others.

Why Social Media Marketing

Some people have a hunch that social media or social media marketing is just a buzzword with no advantage in real and practical business scenarios, but businesses that have been using it are aware that it is the ‘next big thing’ in the business world with lots of advantages. Even several studies in recent years on social media marketing have quoted many businesses accepting that social media is an important tool to get desired results. According to them, the tool is beneficial in getting new clients and increasing their product sales. There are many other reasons too to use social media as a promotion tool, and some of them are:

Things covered in Social Media Campaigns

As social media is an easy and effective technique to reach people quickly, it is necessary to find the right audience following accurate techniques. An organization should hire experienced social media marketing professionals who with their years of experience in the field follow the best techniques and methods. The most effective approach among them is social media campaigns. Interesting and wisely-designed campaigns can attract, engage people towards a company’s services and products. Various things covered in social media campaigns are:

• Page Optimization: To show the true picture of a company, social media marketers optimize a company’s business pages and represent the best of a product on social media. It may include things like company information, photos and logo.
• Content Sharing: Informative and useful content on a company’s product is generated and shared with social media users on various platforms, such as Facebook, Twitter, Instagram and others. The content may be articles, infographics and informative pages related to a company’s services.
• Social Posts: Various types of interesting social posts are created a regular basis to engage people with the products. The posts include quotes, product pictures, web and blog links and others that could attract users.
• Ads: Social media websites also allow promotion through ads. Through interesting ads, a company can make people aware of its products and get additional traffic to its website on pages related to its services.