Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.Mobile gives the chance for an anytime any place anywhere connection to consumers. mobile marketing is related to digital marketing like Mobile phones and tablets have revolutionized digital marketing because they open up radically new touch points for where and when you can connect to your customers.Mobile devices include phones, PDAs, media devices, portable gaming consoles, tablet computers and, of course, those devices which function as all of the above. Some mobile devices may only be open to a few advertising channels like a basic cell phone can receive text messages only while other devices support many additional possibilities, including mobile Internet access, video messaging, and the ability to actively initiate and interact with advertising , by scanning a QR code etc.It can be a massive part of the digital marketing and if you want right mobile strategy that means your website content,SEO,social media and CRM will work on mobile as well as the location based services for more advanced tools.More companies are engaging in mobile marketing including service providers,advertisers and brands from a variety of industries.Because of digital marketing service and social networking Interaction with content has changed greatly over the past year.