IndusGuru – B2B Marketplace of Service Providers

Client Overview

IndusGuru is a platform that bridges organizations with the best-fit business experts for their critical short-term assignments and projects. The platform also serves as a hub for business experts to find opportunities to showcase their talent and gain professional development through peer-to-peer learning.

Project Objective

IndusGuru required a fast-loading, mobile-responsive e-learning e-commerce portal that offered:

  • Seamless subscriptions and registrations.
  • A platform to display information about their services, experts, and projects.
  • SEO optimization for improved visibility and user engagement.

Our Solution

Phase 1: Website Design

We initiated the project by selecting suitable design templates tailored to IndusGuru’s objectives. Using advanced front-end technologies, we built a visually appealing and user-friendly design:

  • Technologies Used: HTML5, CSS3, JavaScript.
  • Design Features: Responsive layout, quick-loading pages, and optimized navigation for a seamless user experience across devices.

Phase 2: Web Development

The development phase focused on integrating the front-end design with a robust backend infrastructure:

  • Technologies Used: ASP.Net and Microsoft SQL Server.
  • Implemented secure data management for user registrations, subscriptions, and e-learning modules.
  • Dynamic content management to display expert profiles, blogs, and services efficiently.

Phase 3: Content Creation

To make the platform engaging and informative, we curated and created content tailored to IndusGuru’s audience:

  • Pages Developed: About Us, Company Profile, Blogs, Contact Us, and categorized service/product displays.
  • Integrated Google Maps for enhanced location-based services.
  • Set up Google Analytics to track user behavior and optimize site performance.

Phase 4: SEO Optimization

Our team implemented a comprehensive SEO strategy to improve the website’s visibility and search engine rankings:

1) On-Page Optimization

  • Created keyword-rich, compelling content for each webpage.
  • Optimized meta tags, headers, and images for search engines.

2) Off-Page Optimization

Implemented link-building strategies, including bookmarking, RSS feeds, directory submissions, and local citations.

Results Achieved

The project was successfully completed within six months, including web design, development, content creation, and SEO. Key outcomes include:

  • A fully functional, responsive, and dynamic e-learning portal.
  • Improved search engine rankings, driving more organic traffic.
  • Enhanced user engagement due to intuitive navigation and content optimization.

Key Services Delivered

  • Web Design: Crafted a user-centric interface with a focus on performance and responsiveness.
  • E-Learning Portal Development: Built a secure, scalable platform tailored to IndusGuru’s requirements.
  • Custom ASP.Net Application Development: Delivered a robust backend infrastructure.
  • Content Writing: Provided SEO-friendly and engaging content.
  • SEO Services: Implemented strategies to enhance online visibility and drive targeted traffic.

Technology Stack

  • Frontend: HTML5, CSS3, JavaScript.
  • Backend: ASP.Net.
  • Database: Microsoft SQL Server.

Why Choose Creative Web Promotion?

This project showcases our expertise in creating tailored digital solutions for e-learning and business networking platforms. At Creative Web Promotion, we combine innovative design, efficient development, and strategic SEO to deliver impactful results for our clients.