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Customer engagement plays a notable role in a business’ growth. In the modern digital world, businesses use various kinds of strategies to improve customer engagement and increase revenue. But while assuming customers’ expectations, many organizations make mistakes. Instead of getting positive reviews, they are criticized by customers. It’s all due to myths that several businesses … Myths of Customer Engagement and how to go beyond their expectations

In the era of evolving digital world, many live online. They do not use the Internet when they have free time, but take a break from it. In future, digital technology is going to play more important role in personal as well as professional life of humans. Various kinds of digital marketing trends have been … Update Or Step Aside – Why Marketers Must Evolve In 2018

With the improvements in artificial intelligence, search engine optimization (SEO) is also becoming smarter. How? Several advanced digital marketing algorithms have been helping businesses grow fast. A few years ago, automated blog content, posts were illogical methods to be used, but they are impressing today’s marketers. In the modern digital marketing world, AI is providing … SEO and Artificial Intelligence: How SEO Is Changing Quicker Than You Think

Also known as UGC, user generated content can be defined as a type of media content created by general public, fans or unpaid contributors. Professionals are exempted here. UGC can be text, image, blog, video or anything that promotes a brand without its involvement in endorsement. The method of promoting a brand or service has … User Generated Content – Risks and Rewards