Digital marketing is a need of modern business world to give tough fight to top competitors. It is one of the best ways to attract people from across the globe and turn them into potential customers. But digital marketing keeps on changing with time and organizations are required to stay updated with these changes in order to develop effective strategies to lure more and more people online.

With time, digital marketing stats change and they should be considered every time an online marketing strategy is made. Here are the current stats to consider which may influence an organization’s digital strategy:

• Marketing expected to see major changes in next five years. More than 30% CMOs think that over 70% of the marketing will be digital marketing in the same period.

• Number of people accessing the Internet through their smart-phone is growing, and it’s expected to grow more in near future. More than 85% of Internet users are smart-phone users. It is the reason businesses have developed mobile-friendly websites.

• Spending on digital ads will increase in future.

• In next two years, more than 80% of the traffic over the web will be videos.

• Facebook has become a major digital marketing platform. A recent survey shows that around three million advertisers use the social media platform to promote their service to online users.

• Within just five months of advertising feature, Instagram gets 200,000 advertisers.

• A report has stated that social media influences buying decisions of more than 90% online shoppers.

Digital marketing is beneficial only if its advanced strategies, which are based on recent stats, are being used. Creative SEO Company India stay updated with latest trends in digital marketing and uses them to bring beneficial results for a company.

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