Technical SEO isn’t a cakewalk, but the Creative SEO team will explain – in layman’s terms – the key areas of your website’s technical foundation you should focus on. First, let’s understand what technical SEO is.

What is Technical SEO?

The principles of technical SEO aim at enhancing the technical elements of your website to make it faster and improve its visibility on search engines. Technical optimization lies in the foundation of a fast website that is easier to crawl and understand for search engines.

Why Should A Website Be Technically Optimized?

Google and other search engines promote websites that provide an exceptional user experience. Several aspects are covered in on-page, off-page, and technical SEO principles. So, one of the technical aspects is having a well-coded, fast website that is rewarded with better rankings on search engines and increased visitors.

However, before considering search engines you must keep the user experience at the center of all your technical optimization activities. This will help you create a better version of your website both for the users and the search engines.

Creative Web Solutions Identifies the Key Characteristics of A Technically Healthy Website
Creative Web Solutions has years of experience in delivering websites that rank on the top of Google and other search engines. The team states that Google focusing extensively on user experience leaves no scope for manual SEO in the future and that most of the link-building techniques will be dead by 2023. This is because Google only wants to observe how well the content is structured with minimal coding that is the foundation of an exceptional user experience. The team at Creative Web Solutions builds responsive websites from the scratch, with the latest UI practices, and loads within seconds with a Google Lighthouse Speed Score of 90+ for all the key parameters.

Here are the 8 characteristics of a technically sound website given by the team.

1. The Website Has To Be Fast
Google understands that sluggish web pages provide a minimal user experience. As a result, its algorithm favors web pages that load quickly. This leads a slow web page to rank lower in search results than its faster counterpart, resulting in comparatively fewer visitors. Page experience, which refers to how fast the visitors expect a web page to load, will even become a crucial ranking element in 2022 and the future.

2. It’s Crawlable By Search Engines

Robots are deployed by search engines to crawl your website when a user enters a query in the search box. Robots analyze links to find content on your website. They’ll discover the most significant information on your site, provided you have a robust internal linking structure.

3. It Doesn’t Have Too Many 404 Pages
What is more depressing than a slower landing page? Landing on a page that doesn’t exist at all. That’s right. Many times we have to delete pages or move the information which makes the page non-existent leading to a 404 error. When you delete or relocate a page, you should always redirect the URL to avoid creating dead links. In an ideal situation, you’d send it to a page that replaces the previous one.

4. Don’t Serve Duplicate Content
Search engines may get confused if the same content appears on multiple pages of your site – may be on other websites too. The major confusion is which page should be ranked as all of them have the same information. As a result, all pages with the same content may be ranked lower. The canonical link element provides a solution to indicate what the original page is that should be ranked in search engines.

5. The Page Should Be Secure
There are several things you can do to make your website highly secure, but one of the most important is to use HTTPS. HTTPS ensures that no one may spy on the data exchanged between the user’s browser and the website. As a result, if someone logs in to your site, their credentials are secure. You’ll need an SSL certificate to make your website secure.

6. The Website Should Have Structured Data
Structured data aids search engines in better understanding your website, content, and even your company. You may inform search engines what sort of goods you offer or which recipes you have on your site using structured data. It will also allow you to supply a wealth of information about the business, products, services, or recipes.

7. Create an XML Sitemap
Simply put, an XML sitemap is a list of your whole website’s pages. It acts as a map for search engines’ spiders or robots when they visit your site. If you use the sitemap correctly, you’ll ensure that search engines don’t overlook any crucial information on your site. The XML sitemap is frequently organized into posts, pages, tags, or other custom post categories, and each page’s XML sitemap provides the number of images and the latest modified date.

8. Use The Href lang Tag To Specify the Language
If your site is targeted to more than one nation or country where the same language is spoken, search engines will want some assistance in determining which countries or languages you are attempting to reach. If you assist them, they will be able to display for users the appropriate website for their location in the search results. Hreflang tags assist you in accomplishing this. You can specify which country and language a page is intended for.

Conclusion
In a nutshell, this is technical SEO. It’s already quite a lot, and we’ve just scratched the surface. There’s a lot more to say about SEO’s technical side! Do you want to know more? Get in touch with Creative Web Solutions right away!