How a landing page should be designed?

Articulate your core value proposition in a visible short sentence that will immediately let propspective customers know whether to buy from you or not.

1) A call to action form above the page fold.

Have two prominent call to actions place above the fold, on your landing pages. Use the word “FREE” to encourage more clicks. Shorter forms reduce friction in the conversion process. The lesser the number of questions, the higher will be the form fill rate.

Did you know that, web users spend 80% of their time looking at the content above the page fold.

2) Trust elements like a video testimonial, feedbacks from clients.

Have a testimonial on your landing page, closer to call to action with the name of the person and organisation who said it. Video testimonials are generally more effective. A camscore study found that a website visitor will stay on an average 2 mintues longer after they watch a video.

• Did you know that, 70% of website users will check out product reviews or ratings before making a purchase.
• Conversion rates increase by 64% when testimonials were moved closer to the offer sections.
• 63% of consumers are more likely to buy from a website that has product reviews and ratings.

3) Enable Conversion Tracking

Tracking a return on investment is equally mandatory as to its marketing. Online marketing has made it easy to track ROI. Ther are countless tools to do same. One of which is Google analytics.

4) The closing argument call to action statement

Your landing page should always end with an closing argument statement that leads to visitors to contact you.

Did you know that, call to action targetted to user had a 42% higher view to submission rate than call to action that were same to all visitors.